We use cookies to enhance site navigation, analyze site usage, and for our marketing efforts. By accepting, you consent to our Privacy Policy You may change your settings at any time by clicking "Cookie Consent" at the bottom of every page.


These technologies are required to activate the essential functions of our range of services.


These cookies collect information about the use of the website so that its content and functionality can be improved in order to increase the attractiveness of the website. These cookies may be set by third party providers whose services our website uses. These cookies are only set and used with your express prior consent.


These cookies are set by our advertising partners on our website and can be used to create a profile of your interests and show you relevant advertising on other websites (across websites).

Shape What’s Next, Now with Dr. Frederik Pferdt

A keynote guide to the future by Google’s first and former Chief Innovation Evangelist

A speaker addresses a seated audience in a modern conference room, with a large projection of the speaker behind him.

As we navigate an era defined by rapid technological advancements, climate change and political unrest, the future often feels unpredictable and ambiguous. It is during these times that the guidance of world-leading experts like Dr. Frederik Pferdt becomes invaluable. Join us for an extraordinary evening at Fotografiska Berlin as we welcome Dr. Frederik Pferdt, Google’s first and former Chief Innovation Evangelist and Adjunct Professor at Stanford University.

This evening will be centered around the release of Dr. Pferdt’s highly anticipated book, What's Next is Now, launched on June 18, 2024, published by HarperCollins. The book serves as a powerful guide for those looking to invent a better tomorrow. Key takeaways from the book include:

Developing a Future-Ready Mindstate

Learn how to cultivate a state of mind that thrives on innovation, adaptability, and resilience.

Turning Ambiguity into Advantage

Gain strategies to navigate uncertainty and transform it into opportunities for growth and creativity.

Building a Culture of Innovation

Discover methods to foster a culture that encourages experimentation, collaboration, and continuous improvement.

Dr. Pferdt’s book will be available for purchase at the event, and you will have the exclusive opportunity to ask questions, participate in a signing session and engage directly with the author.

About Dr. Frederik Pferdt

Dr. Frederik Pferdt has shaped one of the most fabled creative cultures at Google, where he founded the Innovation Lab. His efforts have trained tens of thousands of Googlers to develop and prototype groundbreaking ideas. As an adjunct professor at Stanford University, he taught courses on innovation, creativity, and design, influencing a new generation of leaders and innovators. Dr. Pferdt’s expertise extends globally, having worked with organizations such as NASA, the United Nations, and the NBA, demonstrating his unparalleled ability to foster creativity and innovation across diverse fields.

Why Attend?


Gain insights from Dr. Pferdt on creating your desired future.

Educational Insight

Deepen your understanding of future-ready strategies with the launch of What's Next is Now.

Practical Insights

Equip yourself with tools to confidently navigate change.

New Perspectives

Experience the synergy between Fotografiska’s mission and future-focused thinking.